After working with thousands of instructors, we realize that the most critical problem instructors face is marketing their content and conveying its value. This program has been designed to help instructors overcome this critical challenge.
Using this program, you can learn to market your online learning content, discover paying customers, collect leads, and run successful campaigns that will bring in the results. You will work with our experts on a one-on-one basis to receive coaching and build a marketing/pricing strategy that works for your business.
Content, pricing, and audience discovery: Learn the basics of building comprehensive content, content pricing, discovering students interested in your learning content, and students who are required to use your learning content. Perfecting the discovery process is the foundation of an effective online education business.
- Content and pricing strategy: Learn to build a comprehensive content strategy that funnels students into your learning programs. Also, learn to price your content into multiple-tiers. An effective content strategy results in higher conversions and engagement.
Audience building: Learn to find free and paid sources of leads to whom you can sell your learning content. Also, learn to estimate the time and resources required to build an audience. With an audience in place, you can now focus on the content and communications.
Communication: Learn to effectively communicate with your students by leading them through a step by step learning path. An effective communication strategy leads to higher engagement, completion rates, and lifetime value.
Analytics: Learn to evaluate and refine your audience, content, and communication strategies. Insights into what works for your business allows you to scale your revenue effectively.
Dr. Arora has been instrumental in creating marketing strategies that have scaled TabletWise.com to 60 million website visitors a year. Dr. Arora has significant experience in developing platforms, engineering, research & innovation. He is an inventor of about 50 patents, granted or pending.
Learn more about the program by scheduling a one-on-one meeting with the instructor: Sign up for your introductory call
Please email email@example.com if you have any additional questions.