So you are an expert in your area, have so many years of experience, and have created great learning content. Still, why should you have to market your content?
First, and most importantly, if you market your content in the right manner, you will get more students. By marketing your content, you actually end up producing content that is better for your students. Most importantly, by doing your own marketing, you can be in full control. You do not need to depend on anyone to grow your business. Neither a search engine, not a social media platform or anyone else.
However, many subject matter experts face challenges with marketing their content and conveying its value to students, especially in an online environment. Even successful offline instructors find it hard to convince students to get started on their content and to get them to buy more expensive programs at scale. This typically happens when instructors have not developed an effective and repeatable plan to market their content to potential students online.
To grow your student count, there has to be a coherent marketing plan in place. As part of this plan, you need to consider multiple aspects. These include layout and mix of your content, identifying and building your target audience, pricing of your content, and then engaging with your audience through campaigns.
This Marketing Fundamentals Program is for subject matter experts who want to learn how to acquire more students and understand the most important elements of a successful online marketing plan for digital learning content. The program covers the following topics:
- Building content that sells
- Your target audience - interested vs. required
- Content and pricing strategy
- Audience building - a game of numbers
- Convincing your target audience
- Effective and repeatable marketing processes
Dr. Arora has been instrumental in creating marketing strategies that have scaled TabletWise.com to 60 million website visitors a year. Dr. Arora has significant experience in developing platforms, engineering, research & innovation. He is an inventor of about 50 patents, granted or pending.
Use the following link to book a slot: Marketing Fundamentals Program Sign Up
Please email firstname.lastname@example.org if you have any additional questions.